Due to frequent requests from clients, Sparks Interactive sought out the opportunity to design and develop its own proprietary application from the ground up. The result, RQRD (rek-erd), is a CMS powered, retina ready event management application that tracks sales leads, facilitate surveys, and easy-to-manage document fulfillment. The process went through heavy wireframe iterations, optimizing for quality usability. Because managing client assets can be a burden, RQRD was developed with a custom CMS to easily maintain databases such as captured leads, survey sets, and application assets. RQRD is also completely customizable. In order to create a seamless brand experience, RQRD's allows clients to set their logos and background in order to not disrupt an otherwise cohesive brand at their events and engagements.