Creative Sandbox by Google


The Creative Sandbox website is a testament to Google's ability to creatively inspire and enable ground breaking digital media campaigns. When the business development team came to Sparks, they were seeking a way to bring the web portal into a large format, touch table environment that evokes the same creativity and fun. To bring the touch table alive, Sparks collaborated with AKQA's developers to leverage the existing Creative Sandbox database of projects. The 55" Multitaction touch table dynamically pulls the projects from the web and transforms the contents into touch enabled objects. In keeping with the sandbox spirit, the interactive incorporates object recognition as a method to filter categories. When a block is placed on the table, only projects matching the category will be displayed. Placing multiple project will reveal projects that match only all the current, active categories. The added tactility offers the audience a collaborative environment to explore and play.


  • Interactive Design, Interface Design, User Experience, Wireframe, Motion Graphics, Premiere, Product Design


  • Client: Google
  • Director of Interactive: Jamie Barlow
  • Development Team Lead: Nikolai Cornell
  • Interactive Designer: Mike Hu
  • 3D Rendering: Gerald Siu
  • Table Graphics and Signage: Mike Hu
  • Motion: Mike Hu
  • Designed & Developed at: Sparks